When we were approached by a client operating in a heavily regulated industry where advertising options were limited, the challenge was clear: how to effectively educate and keep their brands at the forefront of salespeople's minds. The client's goal was to create a direct channel to engage and inform these pivotal B2B partners, ensuring that when potential customers walked into a store, their products stood out.

The Challenge

Traditional advertising routes were not an option for the client due to industry restrictions. Therefore, they needed an innovative solution to access and educate sales representatives about their brands. Keeping these brands top of mind was crucial for converting new customer interest into sales. It also had to be easy to use and "for everyone" so that we achieved high adoption rates as soon as possible.

The Solution

Together we developed a mobile app tailored to the client's unique needs. The app came equipped with a gamification system where users—salespeople—would earn points for their engagement. Weekly challenges were introduced to maintain regular interaction, starting with a word scrabble and expanding to seven different types of challenges.

To encourage daily returns to the app, we implemented additional features like a 'Wheel of Fortune' and a reskinned version of 'Flappy Bird'. This strategy paid off, with over 6,000 users in Slovenia and 3,000 in Croatia, and an impressive 78% of these users participating in the weekly challenges.

Results

The gamified approach led to 69% of users receiving a reward from the app's built-in store over the last year. The client not only established a robust channel for communication and education with their target group but also exceeded various KPIs, marking the project a resounding success that has been thriving for over four years.

Expansion and White-Labeling

Buoyed by this success and confident in the knowledge gained about user incentives, we transformed the app into a white-label SaaS product—Inspire App. Now available to other businesses, the Inspire App is ready to deliver its proven benefits, whether it's driving sales and brand recognition in a B2B context or improving knowledge, communication, and loyalty among non-desk employees.

Conclusion

The Inspire App's journey from a custom project to a market-ready SaaS product illustrates the power of innovative digital tools in overcoming industry barriers. We continue to demonstrate our expertise in creating engaging, high-utility applications that deliver beyond client expectations. For companies looking to enhance their sales team's engagement or boost internal communication, the Inspire App stands as a testament to the success that awaits.

For further insights into how the Inspire App can elevate your team's performance and brand presence, visit www.inspireapp.net.

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